Most Successful Dating Apps

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Are you feeling how will you find your right one in this big world with 7 billion people? Well, internet technology has made the world smaller than you think. We have a whole new smaller world namely, the online world where people can connect closer to one other despite their physical distance.

The same goes for finding your soul mate. Dating is hard and this pandemic has made it even harder. But thanks to online dating apps that people can still find their dates by maintaining them 6 feet apart. The online chat system, voice calls, and video chats would make you feel like the real date without going to the actual date.

Here are some of the best and popular dating sites and apps that you love to check out :

Tinder

Tinder is the most popular dating site and app. It’s a perfect place to look for a casual hookup, a potential date, friendship, or a long term relationship. Tinder shows you people near your area with interests similar to yours.

On the upside, the profiles are brief and you do not need to upload your real photos and thus, can maintain your privacy until you want to reveal your actual identity to certain people. This way you can be safe from perverts.

The downside is that a short dating profile makes it harder to figure out what a lot of people are looking for. There are many fake profiles and most people use Tinder as time pass and a stop after their break up. People maybe just time passing than to find the relationship.

Tantan

Tantan is also a popular dating app. It’s the perfect place to look for the potential date and it is free of fake peoples and frauds as the people need to verify their photos. Tantan also shows the people near your area with interests similar to yours.

On the upside, Tantan identifies real photos and verifies users with a powerful moderation system.

Most Successful Dating Apps

On the downside, the app automatically renews your subscription if you have upgraded your profile to premium. Also, it shows the profile which is not active at all.

Most Successful Dating Apps

Bumble

Bumble is also a popular free dating app. But it requires women to message first. If the guy doesn’t message back within 24 hours, he loses the potential dates. The timer is designed to encourage contact and some people do appreciate this feature.

On the upside, Bumble tends to weed out the more insecure males from the dating pool. because women must message first. Bumble also has a BFF feature to help you meet new people and make new friends.

On the downside, The males might feel that women are more privileged. The timer is also a sort of disadvantage as you might lose potential dates if you were not active during that time.

OkCupid

OkCupid is the perfect dating site if you are seeking a long term relationship. The Profiles are a lot more in-depth than most online dating sites. It also allows you to take a series of the questionnaire that is more like a personality test to find you a perfect match.

On the upside, The app allows you to find a compatible match and most people have found their ideal match through this site.

On the downside, To get something out of OkCupid, you have to invest a decent amount of time and effort to fill out your profile and answer the throngs of questions.

Happn

Happn matches you with people who are located nearby. It’s a cool concept and helpful for people who want to meet someone more organically.

On the upside, the app might be helpful if you’re looking to date your immediate neighbors. So, basically, If you saw an attractive guy in a coffee shop, You can search if he is on Happn and initiate a conversation.

On the downside, it seems to be lacking behind the major competitors like Tinder and Tantan which also use similar features. So, compared to Tinder and Tantan, the users might be quite low.

Badoo

Badoo is also a popular dating app that allows you to connect to potential matches nearby. You have to create a profile with a photo and answer profile questions and also select the options of who you want to meet (age, gender) and why (dating, friendship). Then, Tap on photos; answer “Yes,” “Maybe,” or “No” to meeting up; send and respond to users’ messages; list favorites; and more.

On the upside, it is easy to use and safe. The site is marked as an adult dating site so, only those who are 18+ can use this site.

Most Successful Dating App For Marriage

On the downside, it can add more specifications in the profile that can allow the user to know more about the person beforehand.

Match

Match is a popular dating site. It has a free version, but the general opinion is that you’ll need a paid subscription to have any success. That’s a general opinion that a paid membership to a site means you are serious about a relationship

On the upside, Match is perfect to find people who are interested in real relationships.

On the downside, the site uses both paid and unpaid users and it is difficult to know who is paid and unpaid. This means that you could be messaging to people who cannot write you back. Paid users have more privileges and anyone who is a paid user can message you. This means you could be inundated by messages from people you don’t want to meet.

Hinge

Hinge is a popular dating app. The app is not just about swiping and setting up a profile with a photo and bio. Instead, three questions must be answered. For eg: favorite pet? Dog and the possible matches will like the responses and start a conversation.

On the upside, it is easy to use. It helps in meeting like-minded people with similar interests.

On the downside, While you can trial the Hinge app for a while, you’ll eventually be asked to pay the $7 monthly membership fee.

HER

HER is a dating app for queer, bisexual, and lesbian women to find their ideal partner. It also shares LGBTQ+ news and events taking place in your area.

On the upside, The app is free and you can view profiles, add friends, and start chats at no extra cost.

On the downside, you have to upgrade to HER Premium to filter users by sexuality, see who is currently online, and more.

Qemistry

Qemistry is a new online, free dating app. It is designed for all genders and sexual orientations. It was launched on September 3, 2020, and is still an infant in dating app scenes but has huge potential. Instead of just having a photo and bio, you have to upload your videos, be it be TikTok, Insta stories.

On the upside, the videos help to know about the personality of the user. People won’t be catfished over an edited photo of the user.

On the downsides, people can misutilize the videos.

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Which dating app will you be using for St Valentine’s Day? We had a quick look at the dating apps sector across major countries to identify which were the leading apps in each market. One app has managed to be the worldwide market leader by far. However, the challengers depend from one country to another. Check out our report for further details.

How to build a market research report with App & Market Intelligence

Using our new App and Market Intelligence Add-Ons, we can rapidly pull data for top dating apps in major countries and compare their download share. Don’t miss out on these amazing new AppTweak features that will allow you to build great market research reports in only a couple of minutes.

For this analysis, we focused on some major mobile markets per continent. The selected countries were: the United States, Brazil, the United Kingdom, France, Germany, Saudi Arabia, India, Japan, and South Korea.

For each country, we selected the top dating apps - we used our Market Intelligence Top Charts feature to rapidly identify top-performing dating apps in each market. The analyzed apps are: Tinder, Happn, Bumble, LivU, Hinge, Match, Coffee meets Bagel, and Inside Circle.

We then created a report in App Intelligence for these countries and apps to compare their downloads. In a couple of clicks, we could identify worldwide leading apps vs. local leaders. Read below to discover the market share of the leading dating app and which dating apps are specific to a country.

Tinder is n°1 worldwide dating app by far

When we sum the downloads of all the analyzed apps in all the considered countries, Tinder stands out as the leading app by far. This is true on both the App and Play Store.

The download history of analyzed apps across all selected countries and both App and Play Store.

The total downloads of the Tinder app are 3 times higher than the 2nd leading app Happn. Tinder represents 51% of overall downloads (across both Stores), Happn is far behind with 17% of downloads.

Share of downloads by app (App and Play Store summed).

Except for Tinder, the top apps vary considerably from App to Play Store

If we look at the total downloads of these apps across the selected countries on the App Store and the Play Store separately, we see that apart from Tinder, the top apps are totally different. On the Play Store, Happn and LivU appear in the 2nd and 3rd positions with 23% and 12% of download share respectively. On the App Store, Bumble and Hinge are the apps behind Tinder with 22% and 15% market share.

Share of downloads by app: Apple App Store vs. Google Play Store

These numbers show how different apps focus on each store. Tinder has a leading presence in both stores, however, Bumble and Hinge get most of their downloads from the App Store (66% and 79% respectively). Happn and LivU, on the other hand, concentrate their downloads from the Play Store with 87% and 86% of download share.

Share of downloads from the App and Play Store for each app.

Some countries are more fragmented than others

If we dig into the data per country, we see that Tinder is always the leading app. However, 2nd and 3rd apps differ from one country to another. We can also see that some markets are more fragmented than others.

Top 3 dating apps across countries (downloads from App and Play Store are summed)

According to the graphs above, we can see that the apps Bumble and LivU are the two dating apps that have managed to tap into the largest number of countries. Bumble appears among the top 3 apps in 7 of the 9 countries, and LivU among 5 out of 9.

We can also see that the app Happn is a real Tinder challenger in Brazil, India, and France. In these countries, Tinder’s position as leader isn’t as established as elsewhere, with the Indian market being the most fragmented. On the other hand, we can see that in Germany, Japan, South Korea, and Saudi Arabia, Tinder has totally crushed the competition with more than 70% of download share each time.

In addition, it’s interesting to note that Hinge appears in the top 3 dating apps of the English markets (US and UK), highlighting a focused strategy for that app. This also explains why the app gets such a high share of downloads from the App Store since both these markets have a high share of iPhones.

Finally, to totally interpret these numbers, it’s important to consider the size of each market. We had a look at the share of downloads from the lifestyle category that are driven from each of these countries on the App and Play Store.


Download share of the Lifestyle category by country

On the App Store, the US is by far the biggest market, with 44% of downloads from the Lifestyle category coming from that country. Japan is in 2nd position, emphasizing the importance of this country in terms of App Store downloads from the Lifestyle category.

On the Play Store, the leading countries are India (30%) and Brazil (21%), with the US only appearing in 3rd position (15%). South Korea and Japan also constitute big markets that aren’t to be ignored.

Continental EU countries and Saudi Arabia, however, are quite small markets for the Lifestyle category on both the App and Play Store. This is an indicator of how mobile dating is accepted in these countries.

A quick summary of Mobile Dating

To summarize,

  • Tinder is by far the world’s largest dating app, the app alone gets more than 50% share of total mobile dating downloads.
  • In some markets such as Germany, Japan, and South Korea, this leadership even goes up to more than 70% of download share.
  • India, France, and the United Kingdom are the most fragmented markets, with challenger apps such as Happn and Bumble representing a good portion of total download share.
  • Mobile dating is a big thing in countries such as the US, Brazil, Japan, and South Korea. However, the market is much smaller in countries such as France, Germany, and Saudi Arabia.

All this data was gathered from AppTweak’s App and Market Intelligence features. Sign up to the 7-day free trial and access this huge pool of data to conduct your own market research.

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